About
FRONTEND · UX/UI · AI AUTOMATION
Fullstack Developer building production products with strong frontend, UX/UI and AI automation focus.
Currently working across scalable internal platforms using React, TypeScript, APIs and modern product workflows.
At Beatly, I own major BO2 product areas while contributing across Discovery and Omni, improving interfaces, backend-connected flows, AI-assisted automation initiatives, and Figma-to-production execution.
Professional Experience
Selected Product Experience
Nov 2025 — Present
Fullstack Developer • Beatly
Frontend, UX/UI, AI Automation & Product Systems
Built and improved internal platforms for campaign operations, creator workflows and business automation. Owned major BO2 frontend areas using React + TypeScript, while contributing to UX design, AI automation initiatives and cross-product improvements across BO2, Discovery and Omni.
- Improved clarity and consistency across high-impact BO2 product areas.
- Reduced operational friction through stronger UX patterns and flow design.
- Enabled faster cross-product iteration across BO2, Discovery, and Omni.
Sep 2024 — Dec 2024
Full Stack Java Developer • SALT - School of Applied Technology
Completed an intensive full stack program focused on Java, Spring Boot, PostgreSQL, REST APIs, and modern frontend delivery with React and TypeScript.
Professional Product Work
SELECTED PRODUCT WORK
Production platforms and internal tools I've contributed to.
Beatly BO2
Internal Backoffice Platform
Production internal platform used for campaign operations, teams, payouts, workflows and dashboards. Owned major frontend areas using React + TypeScript, improving UX, reliability, scalable interfaces and AI-assisted internal automation flows.
- Reduced friction across campaign operations and internal execution workflows.
- Improved consistency and reliability in high-usage backoffice interfaces.
- Strengthened day-to-day operational efficiency through AI-assisted internal flows.
Source Code: Private Enterprise Repository
Beatly Discovery
Creator Discovery & Campaign Curation
Product focused on creator search, campaign curation and selection workflows. Contributed to frontend improvements, embedded flows, usability enhancements and smoother campaign discovery experiences.
- Streamlined creator discovery flows for faster campaign curation decisions.
- Improved usability in embedded product journeys used by internal teams.
- Enhanced cross-product continuity between discovery and campaign workflows.
Source Code: Private Enterprise Repository
Beatly Omni
Business Operations Platform
Operational platform supporting internal business processes connected to campaigns and cross-team workflows. Contributed to interface quality, consistency and scalable product improvements.
- Increased interface consistency across operational product surfaces.
- Supported scalable internal operations through more structured workflows.
- Improved cross-team usability in business-critical platform interactions.
Source Code: Private Enterprise Repository
Dabidao
INDEPENDENT AI PRODUCT WORK
Dabidao AI Lab
Non-profit AI innovation lab focused on rapid prototyping and launched digital products.
Dabidao
Product Builder · Frontend · AI Prototyping
Contributed to experimental product ideas, user-facing tools and rapid concept-to-launch initiatives across multiple digital platforms.
- Built rapid product concepts from idea to launch
- Worked across frontend, UX and product validation
- Contributed to live tools and experimental products
- Collaborated in AI-assisted workflows and prototypes
Source Code: Private / Collaborative Projects
Get In Touch
GET IN TOUCH
Let's Talk
Interested in working together or discussing a frontend/fullstack role? Send me a message and I'll get back to you.
Built with Next.js, Tailwind CSS, Shadcn/ui and AI-assisted workflow. Deployed with Vercel.